Breastfeeding Boobytraps, as I like to call them, are myths or ideas about feeding stemming from experiences and not from evidenced based guidelines. We are just escaping the formula revolution, where formula was freely marketed and became a feeding trend rather than being medically prescribed. We have technology at our fingertips that provide an endless supply of information, both factual and fiction. We now have extensive research dedicated to the field and we are constantly receiving new information. As your health care provider it is my duty to stay updated to free you from these traps. This module discusses five common breastfeeding myths, that I believe can help guide you in the right direction.